Exhibit A
Tax Preparers work in Irving
Irving sits between Dallas and Fort Worth and holds a large working population, so searches for tax help here come from people filing their own returns, from small business owners along the corridors and from households with more than one income to report. The trade in Irving runs on a mix of national franchise offices and independent preparers who own their own book, and the independents compete for the same local searches the franchises do. Paid search in this trade is expensive through filing season, which is why the organic results and the AI answers matter for a firm that wants enquiries without paying for every click. The demand is there in volume every year, and the firms that publish useful pages ahead of it are the ones people find.
