Exhibit A
Tax Preparers work in Jersey City
Jersey City is a dense city of renters and commuters, and much of the tax work here follows the people who file in it. The city has a large immigrant population, with sizeable communities from India, the Philippines, the Dominican Republic and elsewhere, and preparers here often serve clients who file with an ITIN, claim dependents abroad or need help with a return in more than one language. Downtown around Exchange Place and Newport has grown fast with new apartment towers, and the households in them are younger and more likely to have moved to the city recently. The rest of the city, from the Heights to Greenville to Journal Square, is where the long established storefront preparers sit, many of them owner operators rather than franchises. The searches reflect that mix: people look for a preparer near their neighbourhood, for someone who speaks their language, and for help with a return that is not simple. That is the demand available in this city, and it is spread across many small searches rather than one big one.
