Exhibit A
Tax Preparers work in Lakewood
Lakewood is a city of owner operated storefronts more than national brands, and tax preparation follows that pattern. The demand in Lakewood is steady and local: households and small businesses searching for someone nearby who can file a return, answer a letter from the IRS, or sort out a year of side income. The searches are specific to the city and to the neighbourhood, which means the demand available sits close to where people live rather than spread across a metro. Paid search in this trade in Lakewood is worth what a filing client is worth over several years, because a preparer who does a good job keeps the household. The firms taking that demand are mostly independent offices, which is why a well built local page can hold its place.
