Exhibit A
Tax Preparers work in Lansing
Lansing is a state capital and a university city, so the tax preparation demand here comes from state employees, students and staff around Michigan State in East Lansing, and small businesses spread across the metro. The searches are seasonal and local: people look for a preparer near their neighbourhood, for help with a state return, and for someone who knows the rules that apply to Michigan filers. The firms competing for those searches are a mix of national chains with storefronts on the main corridors and owner operators working out of small offices and home practices. The paid search around filing season is active, which tells you people are searching with intent to hire. That is the demand available in Lansing, and it is steady enough to reward a firm that publishes useful local pages ahead of the season.
