Exhibit A
Tax Preparers work in Las Vegas
Las Vegas has a steady stream of people who need a return prepared: casino and hospitality staff on shift schedules, small operators in construction and transport, and a large self employed population working across the valley. Search demand for tax preparation here clusters around the filing season and around the city's many Spanish speaking households, and it spreads across the whole valley rather than sitting in one downtown office district. National chains and seasonal storefront operations take a large share of the paid search, while owner operators and small firms compete on neighbourhood searches and on the specific situations filers bring, such as gig income, tip income and multiple jobs. That leaves a wide field of local searches a firm can own with pages written for the way people in Las Vegas actually phrase what they need.
