Exhibit A
Tax Preparers work in Madison
Madison carries a steady demand for tax preparation. State government, the university and a large student and faculty population all produce filers, and the city has a deep bench of CPA firms, enrolled agents and storefront preparers competing for them. National chains hold a visible share of the market, and owner operators and small local firms make up much of the rest. Paid search around filing season is contested, with chains and software brands bidding on the obvious terms. The demand is there every year, and the searches are specific: people look for preparers near a campus, near downtown, or near the suburb they live in.
