Exhibit A
Tax Preparers work in Moreno Valley
Moreno Valley is a large city in western Riverside County, and tax preparation here follows the same calendar as the rest of the Inland Empire, with a heavy run from late January through the April filing date. The city has a mix of national chain offices along the main commercial corridors and small owner operated firms that serve the surrounding neighbourhoods. Demand comes from households filing individual returns, from self employed residents and small businesses, and from Spanish speaking clients who search in their own language. The searches are local: people type the city name, a nearby cross street or a neighbourhood, and they look for someone close enough to visit in person. That is the demand available to a firm that publishes pages for the terms people actually use.
