Exhibit A
Tax Preparers work in Nashville
Nashville has a deep field of tax preparation firms. National chains sit on the main roads and in the shopping centres, and a large number of owner operators and small storefront offices work the neighbourhoods around them. The searches split the same way. People near the end of a return search by district and by suburb, and they search by the situation they are in: a new job, a move, a small business started in the last year. Paid search in this trade is expensive through filing season, which is why so many firms rely on being found in the unpaid results instead. The demand is steady and it is local, and it clusters hard in the weeks before the filing deadline.
