Exhibit A
Tax Preparers work in Pasadena TX
Pasadena is a working city of roughly 150,000 people on the east side of Houston, and the tax preparation trade here is a mix of national chains on the main roads, small owner run offices in strip centers, and preparers who work out of a home office and take clients by appointment. The searches come from people filing a simple return, from families claiming the earned income credit, from small business owners on the ship channel side of town, and from taxpayers who got a letter and want somebody to sit with them. Paid search in this trade is concentrated in the filing season, when the chains bid hard on refund and filing terms, and it thins out the rest of the year. The demand is steady and local, and it rewards a business that has pages in place for the neighbourhoods and the questions people actually type.
