Exhibit A
Tax Preparers work in Richmond CA
Richmond is a city of roughly 116,000 people, and tax preparation here is split between national storefront chains, small storefront offices along the main corridors, and owner operators who work from home or share space with a bookkeeping or insurance practice. The searches come from households filing individual returns, from small businesses along the waterfront and in the older commercial strips, and from people who want help with a notice or a back year. Paid search in this trade is seasonal and concentrated, with the heaviest bidding in the weeks before the filing deadline, which leaves the rest of the year open for organic pages to sit and gather clicks. The demand is steady and local, and the firms that publish useful pages about it are the ones people find.
