Exhibit A
Tax Preparers work in San Diego
San Diego has a steady base of tax preparation demand. It comes from military households around the bases, from small business owners along the coast and inland, and from a large population of filers who want a person to sit with rather than software. The firms competing for that demand range from national chains with storefronts in strip malls to single preparers working out of an office in Chula Vista or El Cajon. Paid search in this trade is expensive through filing season, which is why so many local firms rely on organic and map results instead. The searches themselves are local: people type the neighbourhood or the suburb into the query, not just the service.
