Exhibit A
Tax Preparers work in Scottsdale
Scottsdale searches for tax help in a pattern set by its residents. The city has a large base of owner operators, consultants and small firms working from home offices and shared suites, and each of those owners looks for a preparer at some point in the year. Alongside them are the seasonal residents who keep a Scottsdale address and need their filings handled from here. The searches cluster around the filing deadline and around the weeks when people first get their documents together. Paid search in this trade is active, with national chains bidding on the broad terms, which leaves the neighbourhood and situation specific searches as the ground where a local firm can be found. The demand is there every year and it renews every year.
