Exhibit A
Tax Preparers work in Springfield
Springfield is a mid sized city with a steady base of tax preparation work. The demand comes from households filing individual returns, self employed people and small businesses that need bookkeeping and filing help each year. The searches are seasonal and local: people look for a preparer near them, for help with a specific form, and for someone who can take over after a life change like a move, a new job or a first year of self employment. The firms competing for those searches are a mix of national chains with storefronts and independent owner operators who have built their book on referrals. The paid search space around filing help is active in the weeks before the deadline, which tells you people are searching with intent to hire. That is the demand available in Springfield for a tax practice that publishes the right pages.
