Exhibit A
Tax Preparers work in Sterling Heights
Sterling Heights is a city of roughly 130,000 people, and a good share of them file a return every year. The city has a large Armenian American community and a large Chaldean American community, and both support preparers who work in more than one language. Chain offices sit along the Van Dyke and M 59 corridors, and a long tail of owner operators works out of small offices and home desks across the city. The searches come in two waves. The first is early filers looking for a preparer in January and February. The second is people with a refund still waiting in late March and April. Paid search in this trade is expensive in the weeks before the deadline, which is why the organic results matter so much in Sterling Heights.
