Exhibit A
Tax Preparers work in Tallahassee
Tallahassee holds a steady base of tax preparation demand: state government and university employees with straightforward returns, small business owners around the capital, and students and seasonal residents in the neighborhoods near Florida State and Florida A&M. The market mixes national franchise offices with owner operators, and the franchise brands spend on paid search through filing season, which keeps the sponsored results crowded in the weeks before the April deadline. The searches themselves are local and specific: people type the neighborhood or the street they live on, and they search for help with a particular situation, a side business, a rental property, a move between states. That is the demand available in this city, and it is spread across the calendar rather than concentrated in one month.
