Exhibit A
Tax Preparers work in West Jordan
West Jordan is a city of owner operated tax offices more than national franchises. The storefronts along Redwood Road and the suites off 7800 South are mostly small firms run by preparers who live in the valley. Demand is steady through filing season and quieter the rest of the year, and most of it is people searching for a preparer close to home rather than for a brand. That means the searches are local, they name the city or a nearby crossroads, and the firms that publish pages for those searches are the ones people find.
