Exhibit A
Tax Preparers work in Winston Salem
Winston Salem has a steady base of tax preparation work. The city is home to national chains with storefronts on the main retail corridors, alongside a large number of independent preparers and enrolled agents who serve the same neighbourhoods. Much of the demand comes from households filing individual returns, from small business owners around the trade and service sectors, and from people who want a preparer they can sit down with rather than a software screen. Search demand for tax help in the city clusters around filing season and around the questions people ask before they choose someone. The paid search market for tax terms is competitive in the weeks before the filing deadline, which tells you people are actively looking for a preparer in that window. The firms taking that demand are a mix of franchises and owner operators, and the owner operators who publish useful pages are the ones who show up in organic results.
