Bay one
Tire Shops work in New York
New York runs on tires, and the search demand follows the way people drive here. Five boroughs, dense streets, a large fleet of for hire vehicles and a lot of cars kept on the street rather than in a garage all feed a steady stream of searches for tire repair, replacement, mounting, balancing and seasonal swaps. The businesses competing for those searches are a mix. National tire chains and big box retailers hold a share, franchise outlets take another, and a long tail of owner operators and independent shops covers the neighbourhood level. Paid search in this market is expensive because the chains bid hard on the broad terms, which leaves the local and borough level searches as the ground where an independent shop can be found. The demand is there every week of the year. The question is whether your shop has pages that answer it.
