Exhibit A
Title Companies work in Amarillo
Amarillo is a city of around two hundred thousand people, and it is the title and escrow hub for a wide stretch of the Texas Panhandle, so the searches for title work here come from the city and from the smaller towns that look to it. The firms doing the work are a mix of local independent title agencies and branches of Texas title groups, with a handful of national underwriter brands visible in the paid results. Paid search on the core terms is modest and steady rather than expensive, because the volume is small and the buyers are few. The demand is there for a firm that shows up when somebody in Amarillo searches for title insurance, escrow or closing services.
