Exhibit A
Title Companies work in Atlanta
Atlanta is a market of many title firms rather than a handful. The metro spans a large set of counties, and each county keeps its own deed records, so a firm that handles closings in Fulton, DeKalb, Cobb and Gwinnett is working across several recording systems at once. That spread keeps searches local. People look for a title company by the county or the neighbourhood where the property sits, and they look for one that knows the quirks of that county's records. Paid search in the metro is contested by the larger agency networks and by the software platforms that sell to agents, which leaves the organic results for the specific, place based searches open to firms that publish for them. Owner operators and small firms take a real share of the work here, and those are the firms whose names come up when a buyer asks a neighbour or an agent for a recommendation.
