Exhibit A
Title Companies work in Aurora
Aurora is a city of roughly 400,000 people spread across four counties, and the title work follows the housing stock. Older neighbourhoods near the centre generate resale closings and refinance searches, while the newer subdivisions on the edges generate purchase searches from buyers moving in. Searches for title companies, escrow services and title searches in Aurora come from buyers, sellers, realtors and lenders, and the paid search space around those terms is contested by a mix of local firms and regional brands bidding on the city name. The demand is there across the metro, and it splits by neighbourhood, which means the searches people make often name a part of the city rather than just Aurora.
