Exhibit A
Title Companies work in Chula Vista
Chula Vista is a city of close to 280,000 people, the second largest in San Diego County, and its housing stock runs from older bungalows near Third Avenue to large tracts in Otay Ranch and Eastlake. Title work here follows resale and refinance volume, and the searches that come with it are local: people look for title companies near a ZIP code, near a closing date, near a lender's office. The firms competing for those searches are a mix of independent title companies, regional underwriter branches and escrow offices tied to real estate brokerages. Paid search on title and escrow terms in south San Diego County carries real cost per click because the transaction value is high, so the organic results and the AI answers above them carry most of the steady demand. The searches are specific enough that a page written for Chula Vista beats a page written for California.
