Exhibit A
Title Companies work in Indianapolis
Indianapolis is a market of many small title agencies and a handful of larger underwriter affiliated operations, and the search demand follows the purchase and refinance volume across Marion County and the surrounding counties. Buyers, sellers, real estate agents and lenders search for closing services by suburb and by transaction type, so the searches are spread across many small terms rather than one large one. Paid search in this trade is modest compared with the value of a single closing, which means the organic results carry most of the attention. Franchise brands and independent owner operators both compete for the same searches, and the independent firms that publish consistently are the ones that show up for the suburb level terms.
