Exhibit A
Title Companies work in Las Vegas
Las Vegas has a steady flow of purchase, refinance and commercial escrow work, and the searches that come with it are spread across the valley rather than concentrated in one place. The firms competing for those searches range from national underwriter brands with local offices to independent escrow and title shops that have operated in Clark County for years, plus a long tail of small owner run agencies. Paid search on terms like title company, escrow officer and closing costs carries real cost per click because the value of a single closing is high, which tells you the demand is worth money to somebody. Much of the search volume is mobile and happens while a buyer, agent or lender is already in a transaction, so the firm that appears in that moment gets the call.
