Exhibit A
Title Companies work in Los Angeles
Los Angeles County has one of the largest concentrations of title and escrow firms in the country, and the search demand reflects it. People search for title companies, escrow officers and closing services by neighbourhood and by transaction type, from refinance closings in the San Fernando Valley to commercial escrow downtown. The paid search market for title and escrow terms in Los Angeles is competitive, with national underwriters, regional agencies and independent escrow offices all bidding on the same closing related phrases. Independent owner operators and small agencies make up a large share of the firms competing for local searches, alongside franchise offices and national brands. The demand is steady and spread across the county, which means a firm that publishes for the right neighbourhoods and transaction types can reach people at the moment they are choosing who to close with.
