Exhibit A
Title Companies work in Rochester MN
Rochester is a mid sized Minnesota city with a steady base of title companies, abstract firms and escrow offices serving Olmsted County. The demand comes from a mix of owner operators and small local firms rather than a heavy franchise presence, and the searches are practical: people looking for title insurance, closing services, escrow and title searches tied to a home purchase or refinance. Paid search in this trade in Rochester carries real cost per click because the value of a closing is high, which tells you the organic results are worth competing for. The volume is modest compared with the Twin Cities, so a focused set of well written pages on the right terms can cover the ground. That is the demand available in this market.
