Web Designers
Multi-location SEO for Web Designers
If you serve more than one town, each town needs its own words. HaloSEO runs the same publishing for each location, with its own keywords and its own local phrasing.
The phrases your customers actually search
Your customers do not search for responsive design, conversion rate optimisation or UX audit. They search for a web designer near me, or website design in a named town, or who builds websites for a named trade. They search for help with a site that looks old, or a site that does not show up on Google. The words the trade uses are not the words the buyer types. HaloSEO researches the keywords your customers use in each location, then writes posts around those phrases rather than the ones you would use with a peer.
A worked example
Say you work from two towns and one of them has a lot of small builders. A post for that location might be titled what a builder should expect to pay for a website, and cover the questions a builder asks before hiring anyone. It would use the local phrasing for that town and link to your contact page and to a related post about getting found on Google. The other location gets its own post, with its own keywords and its own phrasing. It is not the same article with the town name swapped.
What local intent means for a web designer
Local intent for a web designer is rarely just a town name. It is a person who wants someone they can meet, or someone who has seen a site you built for a business they know. It is a search for a designer who understands a specific trade or a specific high street. That means the useful posts answer local questions and speak to local trades, not just repeat a place name. HaloSEO builds each location's publishing around that, so the pages read as if they were written for that town.
Who this is not right for
This is not right for you if you work with clients anywhere and location plays no part in how they find you. It is not right if you want one article turned into fifty town pages, because HaloSEO does not create duplicate pages per town from one article. It is not right if you need a guaranteed position on Google, because nobody can promise that. And it is not right if you want to approve every word by hand before it goes out.
Related
the trade
the feature
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines