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Wedding Planners work in Boston
Boston couples search for wedding planners the way they search for most things now, on a phone, often with a venue or a neighbourhood already in mind. The demand clusters around the venues and the dates. A couple looking at a Back Bay hotel ballroom and a couple looking at a barn on the South Shore are typing different words, and both are worth a page. Paid search in this trade in Boston is carried mostly by a small number of larger planning studios and by the venues themselves promoting their preferred vendor lists. The rest of the market is owner operators, often one or two people, who win work through referrals and through being findable when a couple searches a venue name plus the word planner. That is the demand available in this city: steady, tied to venue names and to the wedding calendar, and spread across a lot of small searches rather than one big one.
