Exhibit A
Accountants work in Ann Arbor
Ann Arbor holds a steady base of accounting demand. The city has a large university, a hospital system, and a cluster of tech and biotech firms, and each of those brings sole traders, consultancies and small companies that need returns filed and books kept. Washtenaw County's professional services base sits mostly in and around the city. The searches split between owner operators looking for a local preparer and firms looking for a bookkeeper or a part year controller. Paid search in this trade in Ann Arbor is modest, because most people start with a map result or a recommendation and only then compare websites. The firms that show up in those first results are a mix of small local practices and regional names with an Ann Arbor page.
