Exhibit A
Accountants work in Aurora IL
Aurora is the second largest city in Illinois, and its accounting work spreads across a wide base of small firms, single preparers and bookkeeping shops rather than a handful of large practices. The demand comes from the city's own small business community, from households filing returns each spring, and from the payroll and bookkeeping needs of the trades and retail businesses along the Fox River corridor. Paid search in this trade is modest and local, with most of the spend going to tax season terms. The firms competing for it are mostly owner operators and small partnerships, with a few franchise branches mixed in. The searches are specific: people look for a preparer near their neighbourhood, for help with a notice from the IRS, and for bookkeeping for a business they have just started.
