Exhibit A
Accountants work in Chattanooga
Chattanooga has a steady base of accounting and bookkeeping firms, from single preparers working out of home offices to established practices downtown and along the corridors out toward Hixson and East Brainerd. The demand is local and it is seasonal: people search for a preparer when a return is due, when a small business is being set up, or when a bookkeeping arrangement has fallen apart. Paid search in this trade in Chattanooga is modest compared with national categories, which means the organic results carry a lot of the weight for firms that publish consistently. The firms taking that work are mostly owner operators and small partnerships rather than national franchises, so a well built local page can hold its place against a competitor of similar size.
