Exhibit A
Accountants work in Des Moines
Des Moines has a steady base of accounting work. The metro holds the state's largest concentration of small firms, sole practitioners and bookkeeping shops, and they sit alongside the regional offices of larger firms that serve the insurance and financial employers downtown. Search demand follows the metro's business calendar. Small business owners in the suburbs search for bookkeeping and payroll help through the year, and individual filers search hard in the weeks before the April deadline and again in the autumn extension window. Paid search in this trade in Des Moines is carried mostly by the national tax chains and the software brands bidding on filing terms, while the local and regional firms rely on their own sites and referrals. That leaves the local search results shaped by owner operators and small partnerships, which is where a firm with well built pages can be found.
