Exhibit A
Accountants work in Fort Lauderdale
Fort Lauderdale carries a steady base of accounting demand. Broward's small business filings, the seasonal rental economy along the beach and the Intracoastal, and the year round flow of people moving into the county all feed it. The firms chasing that demand range from single practitioner offices on Las Olas and in Victoria Park to multi partner practices in Plantation and Coral Springs, plus the national chains that buy ads on the generic terms. Paid search on the broad head terms is expensive and mostly taken by those chains and by tax software brands. The local and service specific searches, the ones that name a neighbourhood or a kind of client, are where a Fort Lauderdale firm can hold ground with published pages rather than a budget.
