Exhibit A
Accountants work in Hampton
Hampton sits in the south west of London, on the Thames, and the town centre and the roads around it hold a steady mix of small firms serving local traders, landlords and families. Accountants in Hampton compete for searches that come from people within a few miles, so the demand available is local rather than national. Searches for self assessment, bookkeeping and payroll in the Hampton area come from owner operators and small limited companies as much as from larger practices, and the paid search around those terms is contested by firms across Twickenham, Teddington and Kingston as well as Hampton itself. The searches are worth having because the person typing them is ready to speak to an accountant.
