Exhibit A
Accountants work in Hayward
Hayward sits in the East Bay between Oakland and Fremont, and the accounting work here follows the same calendar as the rest of Alameda County. Searches for tax preparation, bookkeeping and payroll services in Hayward come from small businesses along the Mission Boulevard corridor, from landlords and property owners, and from households filing returns each spring. The firms competing for those searches are mostly owner operators and small practices rather than national franchises, which means the local search results stay open to a firm that publishes consistently. Paid search in this trade in Hayward is bought by the tax chains in the weeks before the filing deadline and thins out after April. The demand is steady through the year for bookkeeping and payroll, and it spikes for tax work.
