Exhibit A
Accountants work in High Point
High Point is a city of small businesses, and small businesses are where accounting work comes from. The furniture trade, the showrooms, the contractors and the shops along the main roads all need bookkeeping, payroll and tax help. Search demand for accounting services here is steady rather than huge, and it is spread across the year. The firms competing for it are mostly owner operators and small practices, with a few franchise branches mixed in. Paid search in this trade is expensive per click because a client is worth a lot, so the firms that show up in the free results get the calls that do not cost anything. That is the demand available in High Point, and it is enough to keep a well placed firm busy.
