Exhibit A
Accountants work in Lafayette
Lafayette is a mid sized Louisiana market, and the accounting work here follows the same pattern as the rest of the state: a mix of small owner run practices and a handful of multi partner firms, with franchise tax and bookkeeping chains taking some of the walk in trade. The searches are steady rather than dramatic. People look for bookkeeping, tax preparation, payroll help and help with a first year filing, and they look close to home. That demand is spread across the parishes around the city as much as inside it, which means a firm that publishes for the surrounding towns as well as Lafayette itself has more searches to be found in. The volume is enough to support regular publishing. It is not so large that a firm needs a full time marketing department to compete for it.
