Exhibit A
Accountants work in Lexington
Lexington is a mid sized city with a steady base of accounting work: small firms, sole practitioners and bookkeeping shops serving the surrounding counties. The demand is spread across the year rather than concentrated in one season, because the city's economy runs on healthcare, education, horse and equine businesses, and a large number of small owner run companies. Those owners search for help with bookkeeping, payroll, tax filing and business formation, and they search close to home. The searches are local in intent, which means the firms that publish pages about Lexington and the places around it are the ones that come up when somebody in the city types the query. HaloSEO connects to your website, researches the keywords people in Lexington actually use, writes the posts, publishes them, links them up and builds the backlinks, so your firm has pages in place for the searches that already happen here.
