Exhibit A
Accountants work in Naperville
Naperville is a large city with a steady base of accounting and tax practices, from single preparers working out of home offices to multi partner firms along the corridors near downtown and the Route 59 retail districts. The demand is local and seasonal. People search for a preparer in the weeks before filing deadlines, for bookkeeping help when a small business grows, and for payroll and advisory work through the year. Paid search in the accounting category is competitive in DuPage County, and the firms bidding on it range from national tax chains to owner operators who serve a handful of nearby suburbs. The searches are specific: a Naperville address, a nearby town, a service line. That is the demand available to a practice that publishes pages matching it.
