Exhibit A
Accountants work in Nashville
Nashville has a deep bench of accounting firms, from sole practitioners working out of home offices to regional practices with several partners, and the search demand reflects that spread. People search for bookkeeping, tax preparation, payroll and small business accounting all year, with a sharp climb as filing deadlines approach. Paid search in this trade in Nashville is competitive enough that firms bid on the same handful of service terms, which tells you the organic results above those ads are worth having. The firms showing up are a mix of owner operators and multi office practices, and the franchises are present too. That is the demand sitting in front of you.
