Exhibit A
Accountants work in Newark
Newark is a working city with a dense core of small businesses, and the search demand for accounting help here follows that. People search for bookkeeping, tax return help, payroll and company accounts, and they search by neighbourhood as much as by city. The firms competing for those searches range from one person practices working out of a home office to multi partner firms with a downtown address, and the smaller practices are the ones most often invisible on the first page. Paid search in this trade in Newark is modest compared with retail or legal, because most accounting work arrives through referral and repeat business, which leaves the organic results carrying most of the weight. That is the demand available: steady, local and searched by name of service and name of place.
