Exhibit A
Accountants work in Olathe
Olathe is one of the larger cities in Johnson County, and accounting work here follows the county's mix of small businesses, trades and households filing returns. Demand for accounting searches in Olathe is steady through the year and rises sharply around tax season, when filers in Johnson County start looking for preparers close to home. The searches are local: people type Olathe or a nearby suburb into the query, and they compare a handful of firms before they call. Paid search in this trade in Johnson County is competitive around filing deadlines, which tells you the demand is worth money to the firms already bidding on it. The firms taking that demand range from single preparers working from home offices to multi partner practices, and the smaller ones win on being findable in the neighbourhoods they serve.
