Exhibit A
Accountants work in Overland Park
Overland Park is a large, dense suburb with a lot of small businesses behind it, and accounting demand follows that. The city has a deep bench of firms, from single preparers working out of a home office to multi partner practices along Metcalf Avenue and out toward Corporate Woods, so the searches are spread across many names rather than going to one. Paid search in this trade in Johnson County is expensive because a tax or bookkeeping lead is worth a lot to whoever wins it, and the firms bidding are a mix of local owner operators and franchise branches of national brands. The demand is steady and it is local, which is why the map pack and the organic results carry so much of it.
