Exhibit A
Accountants work in Pasadena
Pasadena has a steady base of accounting work. The city mixes small owner run firms with a few larger practices, and the surrounding San Gabriel Valley towns add clients who search with Pasadena in the query. Demand clusters around tax season, when searches for filing help, extensions and small business bookkeeping rise across the city. Paid search in this trade is bought mostly by firms promoting tax preparation in January through April, and by bookkeeping services that run ads all year. Franchises appear in the tax preparation side, while owner operators dominate bookkeeping, payroll and advisory work. The searches are local: people type Pasadena, or a neighbourhood name, alongside the service they need.
