Exhibit A
Accountants work in Rochester
Rochester is a small city with a steady base of accounting work. Firms here range from sole practitioners working from home offices to established practices with several partners, and the searches that matter are local: people looking for a bookkeeper near their suburb, a tax preparer before a deadline, or an accountant who knows a particular kind of small business. The demand is spread across the city and its surrounding towns rather than concentrated in one business district, which means the searches are specific and the competition for any single one is modest. Paid search in this trade in Rochester is limited, so most of the visibility is still earned through pages that answer what people type. The firms taking that work are mostly owner operators and small practices, not franchises.
