Exhibit A
Accountants work in Santa Ana
Santa Ana is a large, dense city with a lot of small businesses, and accounting work here follows that. The demand comes from Spanish and English speaking owners of shops, restaurants, contractors and import and export operations, plus the payroll and bookkeeping that sits under them. Search demand for accounting services in Santa Ana is steady through the year and rises around filing deadlines. The firms visible in those results are mostly small owner run practices rather than national franchises, which means the local results are open to a firm that publishes consistently. Paid search in this trade in Santa Ana is bought by tax chains and software brands, so the organic results carry the local practices.
