Exhibit A
Accountants work in Santa Clarita
Santa Clarita is a city of around 230,000 people across the Santa Clarita Valley, and the accounting work follows the households and the small businesses there. Searches come from people filing their first return after moving into a new tract home in Valencia or Saugus, from owners of the trades and shops along Soledad Canyon Road, and from families in Stevenson Ranch and Canyon Country who want someone local to handle a return that has grown complicated. The demand is steady and it is local. People search by city and by neighbourhood, and they search in the weeks before a deadline. Paid search in this trade in this valley is contested by the chain tax offices, which buy the broad terms, while owner operators and small firms take the neighbourhood and service specific searches. That leaves room for a firm that publishes consistently to be found on the terms the chains do not chase.
