Exhibit A
Accountants work in Springfield MA
Springfield MA is a city of neighbourhoods, and accounting work here follows the neighbourhoods. The demand comes from small businesses along the commercial corridors, from landlords with a few rental units, and from households that want a local preparer they can sit across from. Search demand for accounting and tax help in Springfield MA is steady through the year and climbs sharply as filing deadlines approach. The firms competing for those searches range from single preparers working from home offices to multi partner practices, and the paid search space around tax preparation in the city is active in the weeks before deadlines. The searches themselves are local: people type the service and the city, or the service and the neighbourhood, and they expect a firm nearby.
