Exhibit A
Accountants work in St Petersburg
St Petersburg is a compact market, and the accounting firms here compete for a steady local search demand rather than a large one. The searches come from small business owners, contractors and retirees along the waterfront and through the older inland neighbourhoods, and they are usually phrased with a place name attached. Paid search in this market is modest, which keeps the organic results worth holding. The firms visible in those results are mostly owner operators and small partnerships rather than national franchises, so a well built set of local pages can carry a firm a long way.
