Exhibit A
Accountants work in Waterbury
Waterbury is a small market. The accounting firms here are mostly owner operators and small partnerships, with a handful of regional practices serving the surrounding towns. Search demand for accounting and tax help in the city is steady rather than large, and it clusters around tax season and around the small business owners who make up much of the local economy. Paid search in a market this size is cheap enough that a few firms can hold the top of the page, which means the organic results below them are where a firm can build a lasting position. The searches are specific: people look for a bookkeeper near them, a preparer who knows Connecticut filings, someone who can take on a small company's payroll.
